MORROW, Ga. – Carter's, the number-one brand for children's apparel from newborn through age six, is offering a fun and colorful collection of swimwear for infants and young children that will be created and marketed by K&R Sportswear Inc. K&R is a leader in children's swimwear and has been marketing high-quality products for more than 84 years. This partnership marks Carter's entry into an important new category as the company develops lifestyle products around its new brand theme, Celebrating Imagination.
“This partnership between K&R Sportswear and Carter's is an excellent opportunity to create great swimwear while keeping focus on both company's mutual standards of quality and customer satisfaction,” said Peter Kessner, president of K&R Sportswear. “These principles, coupled with unique prints and colors, will help us to be successful in providing swimwear that both parents and children will love.”
The new swimwear collection will debut in spring 2000. The boys' line includes embroideries, patches and an entire range of prints featuring fish, boats and dinosaurs. All of these designs adorn tee shirt cover-ups with matching diaperless swim trunks. The girls' line consists of one-piece, two-piece, and diaperless suits in an array of prints: classic white and pink gingham, delicate and radiant floral, clusters of butterflies and splashes of fish.
Fred Rowan, chairman and chief executive officer of Carter's said: “Our swimwear is part of Carter's expansion into an overall lifestyle brand. For more than 130 years, consumers have expected the highest quality childrenswear from us and we will continue this tradition with our swimwear.”
K&R Sportswear Inc., a family owned business founded in 1915, is one of the largest, most successful children's outerwear and swimwear companies in the market.
K&R is well known for its high-quality, beautifully designed garments, its excellent service, and its strong account relationships.
Known to millions of mothers and grandmothers, Carter's is the number-one brand for children, newborn through age six. In 1999, Carter's will sell more than 60 million units. It is the favorite brand for young children. Carter's has long been known for its creativity and innovation in design and new product introduction.
Eva Kessner
K & R Sportswear
(212) 564-7030
Suzanne Calkins
Carter's
(212) 868-1600
Mary Duffy
The Dilenschneider Group
(212) 922-0900